The objectives of the program are to meet the needs of the society for manageril talent by:

Bringing fourth management generalists having comprehensive and extensive training in Business Administration for socially responsible leadership in business and industry.
Inclucating positive and optimistic approaches towards work habits and a competitive desire and drive for achievement and professional advancement.
Assisting students to achieve special competence in selected functional areas of Business Administration.
Encouraging students to strive for excellence, to search for truth, to live for others, to develop a spirit of freedom and helping students develop their problem-solving and decision-making skills.